How to start and RAPIDLY Grow a Coaching Business – Why Your Coach Marketing Hasn’t Worked Well
Whether you have just start coaching or want to grow a coaching business rapidly, the answers are still the same.
The two major variables are whether you are designing your marketing so that you are seen by the right people, and the right number of people. And that you manage your marketing message so that you keep raising the percentage of people that respond.agence de publicité Québec
I send out 1, 000 postcards and and will get 50 to 100 calls for my introductory seminars, that’s 5% to 10% area when the national average for marketing is between 0. 5% and 1. 0%. I have web pages converting in the 40% to 60% area. Keep in mind that whether you are getting those higher numbers, or down to, or even below the national average, that you can still have as many clients as you want.
If you want 10 calls a week and have only 1. 0% response to your marketing message, you just have to get that message out to 1, 000 people (1, 000 x 1. 0% = 10 people). Now that’s reaching a lot of people in a week, but it will still work.
Now, if you redo your marketing message to get 10%, then you only need to touch 100 people, a lot easier, and a lot cheaper for your marketing.