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Once we hear the term “Breaking News” an expression of urgency hits our brain. Suddenly we start paying more attention. That is nothing unusual for the human brain. Our brain responds to unusual things or events at a quicker pace than it does to normalcy events. The visual and print media tries to really make the best out of those two words mainly to catch the attention of the viewers.
One of the prime sources of such news may be the TV channels. TV channels will be the leading visual medium to announce such news from time to time. Mostly, dollar to naira these news stories appear on a scroll when the news headlines isn’t being telecast. During the news headlines hour, alongside the scroll the news headlines telecast as breaking news is also given more time and detailed reporting. But, some TV channels exaggerate the importance of a tale and covers lesser important stories while the breaking news. At times if you have nothing special to broadcast, some TV channels broadcasts the typical events or stories as breaking news just to seize the attention of the viewers. The strategy may work for them in the short run however in the long run it’s almost certain they are likely to lose viewership. This can happen because they are cheating making use of their viewers by covering lesser important events defined as breaking news.
Additionally, there are a lot of websites online that provide such news. But, is it possible to trust the authenticity of the news headlines stories supplied by these sites? Surely, you can’t trust them all. Only the reputed websites offer real and informative stories. So, you need to know the characteristics of a reputed news site to be able to get informative news. Additionally, there are websites which could offer real and informative stories but are not good in terms of selecting the most appropriate story to cover while the breaking news. These websites consider just about any story while the breaking news and thus confuses the visitors. At one point, it turns out to be always a daunting task for the internet site to catch the attention of the visitors towards important news stories. This happens when the visitors think they are being cheated and offered general news within an exaggerated manner. In this manner, websites loses visitors.
So, both the tv channels and those sites have to be sensible in terms of broadcasting news. They ought to not misinterpret the gravity of news stories and confuse the visitors. Despite, these news sources should focus on conveying informative news and term only the significant stories as “Breaking News” ;.If the media acts professionally then the ultimate goal of conveying information to the mass people may be achieved.
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