The brand new film which was released last week might have completely escaped my attention had it not been for the large posters that were promoting the film in the various shopping malls. It was one among those instances that got me thinking about the importance of promotional and advertising medium even within our day to day lives. In this age of information and technology, whilst the advertisers and marketers are vying for the customer attention through various medium of communication, the customer is eager for information as well. In every part of our lives, be it on the domestic, personal or even official front, information is the main element to successful living.
Awareness about the entire world around us is vital for survival in this competitive world and advertisers, marketers and promoters strive to fulfill this demand. Innovative mediums of communication find their way into our lives on a typical basis. A new model of shampoo in the market needs just as much attention for promotion as a newly patented medicine poster for sale. Potential individuals are flooded with promotional offers and attractive schemes to tempt them into buying the product or service on sale. The flexibleness to be either textual or graphic or both and the various mediums where they’re easily printable, make large posters a popular choice. The economic cost of making large posters can be lower when compared with other mediums of promotion.
In this milieu of information overload, large posters as a medium of communication have managed to create their particular space in the advertising world. Large posters are made to be appealing to the eyes and thereby grab the attention of potential consumers even yet in a crowded area where other promotional mediums are competing for attention. Large posters may be used for a lot of purposes although they’re mainly popular in entertainment segment like musical shows, films and such other events. The message conveyed through large posters may be for an item or service promotion or creation of awareness about certain issues like public health etc.
Large posters can also be created to replicate famous art works and people like to help keep them within their possession as a mention of the the famous creations. Large posters are often educational in nature and utilized by academic institutes to market a message. Some posters have also become valuable over time and are now considered vintage, commanding a higher price and cherished by collectors. The vintage posters are often framed and matted for preserving over an extended period. Probably the most conventional size for regular posters is 24 by 36 inches, although the size is expanded or shrunk in line with the requirement of the client.
Large posters have existed for a extended time and even some of Shakespeare’s plays were advertised through this medium. The posters are re-invented over time and energy to suit the varying needs of the clients and emerge as a brand new and better medium of communication time and again. The cost effectiveness and easy adaptability to the advertiser’s requirements make large posters a much desired type of promotion.